3-Phased Marketing Strategy

Selling your home is a significant milestone, and achieving the best possible outcome requires a strategic approach. At Compass, we’ve developed a 3-Phased Marketing Strategy designed to protect and maximize your home’s value by leveraging techniques traditionally used by real estate developers and professional homebuilders.

 

Phase 1: Compass Private Exclusive

In this initial phase, your property is listed privately within Compass’s exclusive network of over 34,000 top agents and their clients. This approach allows you to:

• Test Aspirational Pricing: Evaluate and refine your pricing strategy based on feedback from a select audience before going public.
• Generate Early Demand: Create anticipation and interest without accumulating public days on market or recording price drop history, which can impact perceived value.
• Maintain Privacy: Control the exposure of your listing, sharing details only with a trusted network.

 

Phase 2: Compass Coming Soon

Once your home is prepared for a broader audience, we showcase it on Compass.com as a “Coming Soon” listing. This phase offers several advantages:

• Increased Visibility: Your property is presented to all agents and consumers on the internet without displaying days on market or price drop history.
• Engagement Insights: Gather valuable data on how agents and potential buyers interact with your listing, including views, shares, and inquiries.
• Enhanced Control: Manage where your property’s photos and information appear, safeguarding your data and maintaining control over the marketing narrative.

 

Phase 3: Go Live on All Platforms

Armed with insights from the previous phases, we confidently list your property on the Multiple Listing Service (MLS) and third-party sites. This comprehensive launch aims to:

• Maximize Exposure: Reach the widest possible audience across various platforms, increasing the pool of potential buyers.
• Optimize Pricing Strategy: Utilize feedback and data from earlier phases to set a competitive and effective price point.
• Achieve Optimal Results: By strategically managing the listing process, we enhance the likelihood of a swift sale at a favorable price.

Implementing this 3-Phased Marketing Strategy has been associated with notable benefits:

• 2.9% Higher Closing Price: Homes that underwent pre-marketing achieved, on average, a 2.9% increase in final sale price compared to those that did not.
• 20% Faster to Contract: Properties reached contract agreements 20% more quickly, reducing the time your home spends on the market.
• 30% Less Likely to Drop in Price: The strategic approach decreased the likelihood of price reductions by 30%, preserving your home’s value.

*These findings are based on Compass data from January 1, 2024, to December 31, 2024.*

For a more in-depth understanding of this strategy, you can watch the following video:

If you’re considering selling your home and want to leverage this innovative approach, I’m here to guide you through every step. Contact me today to discuss how we can tailor the Compass 3-Phased Marketing Strategy to meet your unique needs and maximize your home’s potential.